Press Room LaneFX
Press Room


Media Contact:
Kimberly Simpson
Drivaware Inc.


DiMora Motorcar Selects Drivaware's LaneFX
Blind Spot System to Power Mirrors on
$2 Million Luxury Automobile

LaneFX provides automatic lane change and backover protection as
standard equipment on the Natalia SLS 2 sport luxury sedan

Ann Arbor, Mich. -- August 20, 2007 -- Drivaware, DiMora Motorcar's latest Technology Partner, will provide the LaneFX Active Blind Spot Exposure System on every Natalia SLS 2 sport luxury sedan.

In this collaboration, Drivaware will provide LaneFX Commuter Edition systems to deliver leading-edge blind spot protection through the Natalia's power side mirrors. When the driver activates the Natalia's turn signal, LaneFX will provide lane change protection by automatically swiveling a side mirror outward to uncover any unseen passing vehicles. Similarly, when the driver shifts into reverse, the ParkFX feature of LaneFX will provide essential backover visibility by tilting one or both power side mirrors downward to enhance the driver's rearward field of view.

The Natalia SLS 2 platform marks Drivaware's first original equipment manufacturer (OEM) implementation of its driver awareness technologies, including LaneFX and ParkFX. The integration of the LaneFX system into the Natalia SLS 2 platform includes LaneFX hardware, Commuter Edition firmware, and vehicle integration consulting services, as well as marketing support.

"The Natalia SLS 2 program showcases America's ability to design and build the world's most technologically-advanced luxury vehicles," says DiMora Motorcar Founder and CEO Alfred DiMora. "From the outset, we knew that total driver awareness would be an essential requirement in our ultra-luxury vehicle. We found Drivaware's LaneFX system to be uniquely innovative and an effective approach to solving the perpetual blind spot problem. From an automaker's perspective, LaneFX is a universal product, which gives us flexibility in choosing our power mirror supplier."

"The Drivaware team is very pleased with DiMora's selection of our LaneFX system," says Kal Malhas, Drivaware Founder and President. "We think that driver awareness is becoming a key area of differentiation for luxury automakers. DiMora's Natalia SLS 2 is an ideal technology platform to leverage the intuitive, seamless blind spot exposure functions provided by LaneFX."


About Drivaware Inc.
Drivaware Inc. was founded in 2004 in Ann Arbor, Michigan. Drivaware's mission is to produce safe, innovative automotive technologies that enhance drivers' focus and alleviate common anxieties associated with driving a motor vehicle. LaneFX is a first-of-a-kind blind spot exposure system available for all passenger cars, vans, and light trucks. LaneFX automatically tilts the vehicle's existing power mirror outward to expose the blind spot in an adjacent lane or downward to expose the parking boundaries around the vehicle. LaneFX is an automotive-grade universal system that is guaranteed compatible with any vehicle equipped with power mirrors. LaneFX is made in the USA using US-sourced components. Visit for more information.

About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to exceed expectations for safety, performance, technology, ecology, beauty, comfort, and luxury. It reveals the design, production, and testing of these automobiles via the Internet so that people around the world can participate in and learn from the process.

The founder, CEO, and driving force behind DiMora Motorcar is Alfred J. DiMora, who produced two of America's finest luxury automobiles, the Clenet (as owner) and the Sceptre (as co-founder). He and the Clenet were inducted into the Automotive Hall of Fame in 1986 for the Centennial Year of the Gasoline-powered Automobile. He also founded Starbridge Systems, Inc., where he developed the world's fastest FPGA supercomputer. With his technological and automotive backgrounds, Alfred DiMora blends the two worlds together to create this new experience in automotive history, the Natalia SLS 2 sport luxury sedan. Please visit for more information.

Drivaware, the Drivaware mirror icon logo, LaneFX and the LaneFX shield are registered trademarks of Drivaware Inc. Patents Pending. All rights reserved. All other marks are properties of their respective holders.

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