Press Room LAMAR Software
Press Room


Gary Halvorsen
LAMAR Software, Inc.


DiMora Motorcar Selects LAMAR Info.Net Software to
Manage Operations for $2 Million Automobile

The Natalia SLS 2 sport luxury sedan will be produced by DiMora Motorcar using LAMAR Software's Info.Net Enterprise Resource Planning system for complete manufacturing and distribution management.

Pismo Beach, CA -- March 12, 2007 -- DiMora Motorcar has selected LAMAR Software to provide the manufacturing management software for production of the Natalia SLS 2 sport luxury sedan. From the server located at the DiMora Motorcar factory in Palm Springs, California, Info.Net software will coordinate the production and transportation of all component systems at DiMora and technology partner facilities around the world.

CEO Alfred DiMora explained the decision to rely on Info.Net for total enterprise resource planning (ERP) at DiMora Motorcar: "We need total visibility of our critical business functions to produce and support the world's finest sport luxury sedan. Info.Net gives us the power to coordinate the thousands of systems, parts, shops, and skills needed to produce each hand-crafted automobile. From asset tracking to factory floor scheduling, our management and our technology partners will have the information they need to deliver our products to the most demanding customers in the world. We look forward to a productive, long-term relationship with LAMAR Software."

The Natalia SLS 2 sport luxury sedan will be powered by the 1200 horsepower, 16-cylinder DiMora Volcano engine driving all four steerable wheels. With communications capabilities beyond any other production automobile in the world and luxury to rival a five-star resort, the Natalia is designed to be the most technologically-advanced sport luxury sedan ever built.

LAMAR Software President Gary Halvorsen explained the significance of the relationship with DiMora Motorcar: "DiMora Motorcar's selection of Info.Net marries their leading-edge automobile technology with Info.Net's award-winning web-based functionality. Working together, we will be able to give DiMora Motorcar's technology partners, dealers, customers and employees real-time information visibility."

Halvorsen continued, "Since Natalia and Info.Net are both built to communicate, we can give each customer the latest information on their Natalia, both during production and after delivery. Info.Net extends traditional ERP functionality with supply chain management (SCM) features such as supply chain visibility, synchronization, automated replenishment, and performance measurements through a web-based supplier portal."


About LAMAR Software
Based in Pismo Beach, California, LAMAR Software has been a pioneer in the design and development of enterprise resource planning (ERP) software for repetitive, process and discrete manufacturing industries since 1994. Its Info.Net software provides leading real-time manufacturing, accounting, production monitoring, quality control, supply chain, and customer resource management (CRM) to the automotive, medical, airborne electronics and other manufacturing markets. The only complete, single-source enterprise software solution has business intelligence built in, not added on. Info.Net offers real-time front office, accounting, manufacturing and supply chain management in a single database. Visit LAMAR Software at

About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to exceed expectations for safety, performance, technology, ecology, beauty, comfort, and luxury. It reveals the design, production, and testing of these automobiles via the Internet so that people around the world can participate in and learn from the process. The results will demonstrate America's automotive design and engineering leadership.

The founder, CEO, and driving force behind DiMora Motorcar is Alfred J. DiMora, who produced two of America's finest luxury automobiles, the Clenet (as owner) and the Sceptre (as co-founder). He and the Clenet were inducted into the Automotive Hall of Fame in 1986 for the Centennial Year of the Gasoline-powered Automobile. He also founded Starbridge Systems, Inc., where he developed the world's fastest FPGA supercomputer. With his technological and automotive backgrounds, Alfred DiMora blends the two worlds together to create this new experience in automotive history, the Natalia SLS 2 sport luxury sedan. Please visit for more information.


LAMAR Software and Info.Net are marks of LAMAR Software, Inc.  Copyright 2007 LAMAR Software, All Rights Reserved. All other trademarks, registered trademarks or service marks belong to their respective holders.

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