Press Room Horntones
Press Room


Media Contact:
Mike Kosco
949-429-7900 x111


Beyond Honking: Horntones Give Drivers Sound Choices in $2 Million Natalia SLS 2

DiMora Motorcar is first OEM to include downloadable sound selection capability

San Clemente, California - February 5, 2009 - DiMora Motorcar announced today that Horntones Corporation mobile horn systems will be factory equipment on all V16 Natalia SLS 2 sport luxury sedans.

FX-550, Horntone's patented system, is the world's first and only MP3-enabled vehicle horn. It features 256MB of internal flash memory, 150 watts (RMS) of audio amplification, and a weatherproof, ruggedized, compression-driver speaker. The FX-550 can deliver hundreds of different sounds at an impressive 110db sound pressure. The Horntones system won four SEMA 2007 Global Media Awards for "Best New Product". The FX-550 is the ultimate in vehicle horn personalization, and can be used in a variety of applications, such as standard horn sounds, passenger pick-up signaling, personal safety alerts, etc.


"We are excited that DiMora Motorcar is setting the standard by becoming the first automotive original equipment manufacturer to incorporate Horntones technology in every vehicle," said Horntones President Mike T. Kosco. "Working with Alfred DiMora and his team has been a pleasure. Their plans for the Natalia SLS 2 are truly visionary. We are thrilled to be a part of the design!"

The Horntones system will be customized and integrated into the ergonomic and aesthetic design of the Natalia SLS 2.

"The Horntones system is probably the most radical change in car horns in the past century. It allows the driver to communicate something more than just a general alert," said DiMora Motorcar Founder Alfred DiMora. "We are pleased to have Horntones as a creative Technology Partner. This is another example of American innovation being showcased on the Natalia SLS 2."

About Horntones
Based in San Clemente, California, Horntones Corporation provides innovative, state-of-the-art mobile audio products. The company has developed, as its flagship product, the Horntones FX-550, the first MP3-enabled vehicle horn. For more information, please visit

The founder, CEO, and engineering architect behind Horntones, Mike Kosco, has extensive engineering experience. He founded Chipcraft Corporation, which provides engineering consultancy services to several Fortune 500 companies. Mike also has several patents in the areas of circuit design, application algorithms and software systems.

About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to exceed expectations for safety, performance, technology, ecology, beauty, comfort, and luxury. We are the first to reveal the design, production, and testing of our automobiles via the Internet so that people around the world can learn about--and participate in--the process.

The founder, CEO, and driving force behind DiMora Motorcar, Alfred J. DiMora, produced two of America's finest luxury automobiles, the Clenet (as owner) and the Sceptre (as co-founder). When President Reagan declared 1986 the Centennial Year of the Gasoline-Powered Automobile, Mr. DiMora's Clenet was selected as the Official Centennial Car. As a result, he and the Clenet were honored at the Automotive Hall of Fame in Michigan. He also founded Starbridge Systems, Inc., where he developed the FPGA supercomputer. Using his technological and automotive backgrounds, Alfred DiMora blends the two worlds together to create this new experience in automotive history, the Natalia SLS 2. For information about how your company can become a Technology Partner of DiMora Motorcar, please visit

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