Press Room Dani Leather
Press Room


James K. Koeniger, Jr.
Dani Leather USA, Inc.


Hi-Tech Dani Leather to Cool DiMora's
$2 Million Automobiles

Owners of the DiMora Motorcar Natalia SLS 2 sport luxury sedan will be caressed in sumptuous Dani Leather that stays cool in hot weather.

Flanders, NJ -- November 20, 2006 -- Dani Leather USA, Inc., the North American marketing and distribution arm of Dani Leather S.p.A. in Arzignano, Italy, has agreed to develop an exclusive designer leather for use in the ultra-luxurious Natalia SLS 2 sport luxury sedan from DiMora Motorcar.

"It is with great pleasure that Dani Leather USA, Inc. begins a new and exciting relationship with DiMora Motorcar," said James K. Koeniger, Jr., Managing Director of Dani here in North America. "This builds on our proud history of associations with many top names at the high end of the automotive, fashion and furniture industries, worldwide. Dani Leather is used in Pagani and Ruf automobiles, Prada, Gucci and Ferragamo fashions and on furniture from DeSede and Rolf Benz. Really, anywhere that the finest leathers in the world are demanded. Now you will find our leathers in the ultra elite Natalia."

DiMora Motorcar CEO and Founder Alfred DiMora, known best for designing high-end luxury automobiles and developing cutting-edge supercomputers, is creating the V16 Natalia SLS 2 to be the most powerful, luxurious and technologically advanced production car ever built.
"I have long been impressed by Dani Leather," said DiMora. "They produce some of the finest leathers on the planet, involving all of the markets which they serve. Their research into temperature control at the leather's surface has resulted in a product that will be enjoyed by discerning Natalia owners."
Dani Hi-Tech is a new "Cooling Technology" leather aimed at the highest levels of the automotive interiors market. Dani has developed a proprietary new finishing technology that reduces heat absorption from the sun on the surface of the interior leathers by as much as 30 to 40 percent. "We build our automobiles in Palm Springs, where temperatures often reach 120 degrees Fahrenheit, so we understand the unique benefits of this cool leather," said DiMora. "Many of our international customers also live in hot climates and they will appreciate this feature, not found on any other production automobile."
Beyond the cooling technology, DiMora Motorcar set high standards for the distinctive Natalia leather. Where most automobile leathers are between 1.1 and 1.3mm thick, the Natalia leather will be between 2.0 and 2.6mm thick, giving a kind of elegance and comfort found only on the world's most expensive sofas. In conjunction with DiMora, Dani Leather specialists will be developing an exclusive range of color combinations to enhance the beauty of the Natalia SLS 2.

"The natural beauty and softness of the full top grain Dani Leather will complement the Natalia's English wool carpeting with lamb's wool accents, lead crystal accessories and Italian burlwood features throughout the interior," DiMora noted. "There will be a comprehensive feeling of elegance throughout, all part of the Natalia mystique."
The Natalia SLS 2 will be completely distinctive from bumper to bumper. The DiMora Volcano V16 engine will erupt with 1,200 horsepower driving all four steerable wheels. The Natalia will feature more technological advances than have ever been integrated into one automobile before.

DiMora Motorcar is teaming with numerous leaders in design and manufacturing technology to introduce leading-edge innovations to the automotive market. By participating in the Natalia program, these companies are exposed to a worldwide audience, from car enthusiasts to vehicle manufacturers.
The first Natalia SLS 2 is scheduled for delivery in the fourth quarter of 2008. DiMora Motorcar has received numerous inquiries from dealers around the world who want the opportunity to market the Natalia in their countries and several Natalias are already on order.
To learn more about the Natalia SLS 2, visit To see the full range of Dani Leather products, visit


About Dani Leather
Dani Leather S.p.A. has been producing fine leathers for more than 50 years. Located in the Leather Triangle of the Chiampo Valley in the Veneto region of North Eastern Italy, Dani is world famous as the luxury leather provider for fashion, furniture, automobiles and aircraft interiors. The North American distribution center for Dani products is Dani Leather USA, Inc., Flanders, NJ. Visit

About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles guided by three goals:

1. Exceed expectations for safety, performance, technology, ecology, beauty, comfort, and luxury.
2. Reveal the design, build, and test of vehicles via the Internet so the world can learn from and can interact with DMC.
3. Reclaim America's automotive design and engineering leadership.


DiMora Motorcar, Natalia, Volcano and DiMora TV are marks of Alfred J. DiMora. Copyright 2006 Alfred J. DiMora, All Rights Reserved. All other trademarks, registered trademarks or service marks belong to their respective holders.

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