A native of Rochester, New York, Alfred J. DiMora was fascinated by cars from the age of ten. He worked at service stations in his early teens, during which time he rebuilt a burned-out 1939 Buick before he was old enough to drive. Working in a co-op program, he earned his machinist degree and became a certified welder.

In 1976, Mr. DiMora came to Santa Barbara, California to design and build limited-production luxury cars at Clenet Coachworks, as employee number six. Over the next seven years, he took control of Clenet, while also forming Sceptre Motorcar Company. His Sceptre won the Best-of-Show award at the Los Angeles Auto Show in 1978. As owner, CEO, and Chief Automotive Designer at Clenet, he created the Series IV and Series V Clenets. Altogether, over 580 Clenets were produced and sold to celebrities, royalty, and other motor enthusiasts around the world.

President Reagan declared 1986 the Centennial Year of the Gasoline-Powered Automobile. Mr. DiMora's Clenet was selected as the Official Centennial Car. As a result, he and the automobile were honored at the Automotive Hall of Fame in Michigan (pictured at right). Clenets were called "Drive Art" by Automotive Age and the "American Rolls-Royce" by Fortune.

As an entrepreneur and business consultant, Mr. DiMora has advised and built companies in industries as diverse as chemical recycling, public relations management, software development, television infomercial production, and real estate development.

In the mid-1990s, he innovated in chemical recycling, automobile and truck antifreeze production and distribution, and hazardous waste management at PRS, Inc., in Salt Lake City, Utah. He served on the American Society of Testing and Materials Committee as the first non-chemist. During this period, he created and marketed the first ready-to-use 50/50 antifreeze, which quickly went on to be a bestseller.

In 1997, Mr. DiMora founded Star Bridge Systems, Inc. to advance reconfigurable computing technologies. Star Bridge created powerful, high-performance computer platforms and a new software language called Viva, for a new supercomputer platform called hypercomputing. Star Bridge customers include NASA, the U.S. Air Force, and the National Cancer Institute. Mr. DiMora served as Chairman, CEO, and President before leaving the firm to return to California to pursue his first love—motorcars.

Mr. DiMora is a major participant in the development of Voyager, the world's largest Ferris wheel. The first two 600-foot diameter wheels will be built in Las Vegas and Dubai.

Sir Alfred J. DiMora was inducted into the Knights of Malta in 2001. He is a member of the Motor Press Guild and the Society of Automotive Engineers. He lives in Palm Springs, California, with his wife, Yvonne, and stepdaughter, Chanel. His stepson, Josh, is in the U.S. Marine Corps.